GIR was created from a small family business, driven by the passion and desire to create.

Core values

Team

The foundation of our brand and business are the people.

Quality

We never make bad compromises.

Honesty

We are committed to transparency and integrity in all our interactions.

Excellence

We tend to push boundaries, to always give more.

Creativity&Design

Celebrate authenticity, authors, and their unique stories.

Accountability

To make a mistake is in human nature, but to let others suffer for it is not our way.

Courage

We never underestimate different perspectives.

Sustainability

We build for the generations to come.

Customer in focus

To us “the customer is always right” is not just a phrase.

We are a true example of a multidisciplinary company & organization. GIR is a brand and manufacturer, known for its meticulous approach, and we like to think of ourselves as the initiator of a dialogue between Art & Design.

Our factory is located in Kraljevo, Serbia.

In the last 30 years, GIR Factory has become a leading manufacturer with more than 850 employees - producing the finest solid wood furniture, parquets, and pellets, which has a worldwide presence.

Let's create together

Let's create together